The acronym CRM which stands for Customer Relationship Management is a tool that helps you better understand your customers, understand how they respond to your marketing strategies and consider them as a person and not just a number, helping you build a long-lasting relationship.
CRM can be daunting, especially if you have never used one before. Don’t worry. Here is a list of reasons to help you understand the benefits of a CRM system and how to best use it for the growth of your business.
1. Building Better Relationship with Customers
In a world of increasing competition, what makes you stand out is the relationship you have with your customers.
Customer relationship does not stop at just selling. The business which provides customer support even after the sales are the business that thrives.
With a CRM system in place, you can provide your customers high-quality, on time and personal support. Access to a customer’s complete history, analytical reports to customers buying patterns and future needs, active campaigns, reminders and much more helps not only in increasing productivity but also to form a long-term relationship with your customers.
2. Sales Management
Capitalizing on the opportunity and turning it into a sale is one of the most important step for any business, big or small. CRM systems not only allows the sales team to store and share all the customer related vital information at one place but also prioritize on activities and closing more deals as a result.
Based on the customer’s purchase history, the sales team can analyze patterns to up-sell or cross-sell to the customers by offering them products falling under the same category or offer new products that compliment to their previous purchases.
Built-in templates within the CRM systems help save time with the admin work which a sales rep can utilize to acquire a new deal or provide better customer service.
3. Managing Team Performance
Customize, assign and manage tasks for yourself or a teammate for effortless tracking of the sales activities across the organization.
Monitor the individual performance of each team member, create checklists, set recurring tasks and get more done, as a team.
Following a CRM strategy helps in building up better communication within the company. The sharing of customer data between different departments will enable you to work as a team—one of several major benefits of CRM.
This is better than functioning as an isolated entity, as it will help in increasing the company’s profitability and enabling better service to customers.
4. Customer Retention
Retaining customers necessarily means maintaining the relationship with the existing customers over the long term with the goal of making them buy with your company again and build loyalty.
You can do this by making suggestions based on their purchase history, offering incentives to your loyal customers, following up with clients who have not made a purchase in last few months and adjusting the follow-up strategies accordingly based on the data such as purchase patterns, product usage, and service calls.
Targeting customers lead to the path of more sales and CRM enables you to do that with ease. You can gather, manage information and activities around customer engagement that provides valuable insight into your customers.
5. Efficient Scheduling and Tracking
Information relating to a customer can come from social media, email marketing, events/ trade shows or through sales efforts.
CRM helps you store all the information relating to a customer at one single place enabling fast and efficient tracking of customer’s history, the status of the deals or any other queries a new customer or an already existing one might have.
6. Mobility – CRM on the GO
Empowering your sales teams to cater to the client’s needs from anywhere through CRM integrated mobile apps enables to break down location and time barriers which helps create a more productive and a collaborative work environment.
Connect, make updates, create records, get instant notifications, send sales quotes on the go, schedule follow up activities, enter new customer details etc. all through the mobile apps.
Adopting a mobile CRM app which is fast and easy to use adds to the benefits of using a CRM system as it offers the CRM features on the go and accessible from anywhere. With the sales team having access to the right tools not just in the office but also when they are on the field helps tap into new opportunities and maintain business relationships without holding off.
TeamGram as a CRM system helps you implement a customer-centric culture in your organization with a single database allowing you to share information about all potential and existing customers.
TeamGram was formed to help small and medium-sized businesses better understand their customers in real time and increase productivity through a CRM system that can be tailored to suit their specific business needs and to spend less time on admin tasks and more on retaining and acquiring customers.
If you’re looking to get started with TeamGram, signup for your free trial today!